RAPALA SOFTBAITS
Through innovation and creation Rapala is still the most trusted brand in the fishing community. Rapala has been the world's favourite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fisherman in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of pro anglers and a history of unwavering dedication to quality. Rapala lures are still hand-tuned and tank-tested before packaging to assue your lure has the Rapala trademark swimming action that big fish can't resist, straight out of the box.